Marketing
[This is an Optional Component of Galvin].
All of the Offer level planning activities occur in this module and it is also the starting point for merchandise Item Planning.
This module is a focal point in the process of "managing the numbers" in the business. In addition to being an important repository of all key numbers about each Offer, it also invokes control and discipline over the changing of these high-level numbers [and the resulting impact on inventory levels].
This module also provides for fiscal net sales planning, allowing the forecasting of net sales at the Offer level rolled-up through fiscal week, month and year.
Key [Source] Code forecasting and reporting is included in this module as well, providing for multi-variant analysis of response to the Offer.
